A Pearl Marketing

Recently I visited Vyborg, a small city between Helsinki and Saint-Peterburg. Walking around the city center with our guide, we heard a fascinating story about Pearl Marketing. A story that goes back over 100 years to the initial owner of Merchant Vekrut’s house — Antonius Bröijer. One of the healthiest people in the city.

In the middle of 17 century, a small tavern owned by Antonius used an interesting marketing move. Each…